About Us - Finca El Morito

Over 55 Years
Producing Coffee

Finca El Morito S.A.C. is more than just a family business. We are coffee growers at heart — sons and grandsons of those who first planted coffee in these mountains. We’ve lived among coffee plants for generations, and today we are also direct exporters of Peruvian specialty coffee.

We understand the value of every single bean because we’ve been there — on the land — cultivating, harvesting, and caring for every detail.

We strive every day to be more than mere suppliers; we aim to be partners in the pursuit of coffee excellence. We are proud to offer coffee certified as organic — a testament to our commitment to sustainability and environmental stewardship.

In every cup of our Peruvian specialty coffee, you’ll not only taste an exquisite flavor, but also a story of passion, commitment, and respect. Join us on this journey of coffee discovery and enjoy the aromas and flavors of Peru — from our farms to your cup.

SINCE

1970

A Vision for the Future

Our Philosophy

This is not just a business. It’s our way of life. It’s what we saw our grandparents and parents do — and what we hope our children will continue. Coffee connects us with our community and with the world. We want to go as far as our dreams will take us… and beyond.

Mission

Finca El Morito is the reflection of our coffee-growing families.

We are proof that direct export is possible — that value can remain with those who cultivate the land. We aim to conquer new markets and carry the name of Peruvian coffee where it has never gone before, without ever losing sight of our land or our roots.

We work for importers, roasters, specialty coffee shops, and conscious consumers who value more than a good cup — they seek quality, fair trade, sustainability, and authenticity.

Vision

We dream of building a solid enterprise that allows us to give back to our community more than we’ve received.

We want to become ambassadors of Peruvian coffee to the world, and for every cup we sell to contribute to the social and economic development of our region.

Today, we are in the market introduction stage — but we know who we are and where we are going. We want the world to know us as producers who export their specialty coffee directly, with no intermediaries, and who are chosen for their story, their quality, and their conviction.

Values

We are a young company — both in years and in the drive that moves us. We carry the rebellious spirit needed to face the challenges of this sector and the humility of those who know they must always keep learning.

Quality is non-negotiable — it is the foundation of everything we do.

Our connection to the land is deep. We care for the forest because we live alongside it. We know the effort it takes to produce high-quality coffee in these remote areas, with no easy roads or expensive machinery. But we also know our mission: to show the world that Peru is capable of producing specialty coffee that is sustainable and fair.

Training:

We stay up to date with industry trends and provide ongoing training for our coffee producers.

Project support:

We offer post-harvest processing services to help producers standardize processes and maintain quality.

Community:

We share profits with our team and improve pricing for our farmers.

Environmental Responsibility

Our farms and producers live in harmony with nature. We treat wastewater and compost coffee pulp waste

Internationalizing Our Coffee

Just a few years ago, we were a group of coffee growers united by our passion for coffee, determined to share its richness with the world.
We started by selling locally, and soon realized the enormous potential of our product at the international level.

Despite many challenges, our determination led us to participate in trade fairs, leverage the internet, and make industry connections that helped us build relationships with distributors and buyers in different countries.

We still face challenges — from language barriers to international trade regulations — but our commitment to ethical business practices and our specialty coffee allows us to overcome them.

Today, our Peruvian specialty coffee company continues to grow with a strong foundation.
We have a complete commercial and logistics team, as well as our own resources, to keep advancing our mission of sustainable, high-quality coffee farming.

Finca El Morito reflects the spirit of coffee-growing families in Peru.
We are proof that direct export is possible — that value can remain with those who grow the coffee. We want to reach new markets and take the name of Peruvian coffee where it has never been, while continuing to care for our land and honor our roots.